Fair agreements
Contracts and expectations that safeguard both parties without placing disproportionate risk on the startup.
We help founders and established companies build balanced collaborations—protecting value, clarifying expectations and making room for both sides to succeed.
Corporate Startup Partnership grew out of the experience of building Bizbot and seeing a promising company close after a difficult relationship with a larger investor. The dispute raised fundamental questions about access to source code, negotiating power and how startup value is protected when interests no longer align.
The other side argued that it needed protection in a high-risk investment. That tension is exactly why clear terms, shared expectations and balanced safeguards matter for everyone involved.
Our purpose is not to take sides in every dispute. It is to help founders and corporations recognise risks earlier, ask better questions and create collaborations that remain fair when circumstances change.
Read Shifter’s reporting on the Bizbot caseCorporate-startup partnerships can unlock extraordinary innovation. We work to ensure that different sizes, cultures and negotiating power do not prevent fair, transparent and commercially sound outcomes.
Contracts and expectations that safeguard both parties without placing disproportionate risk on the startup.
Clear boundaries around products, intellectual property and customer relationships from the outset.
Practical best practices that make corporate-startup cooperation easier to understand and repeat.
Founders may face unequal bargaining power or unclear ownership. Corporations may face missed commitments, immature delivery or founders who are not ready for enterprise requirements. Better structures protect both sides.
We do not publish supporter names or imply endorsements without permission. Our public commitments describe how we approach every collaboration.
We seek terms that recognize the contribution, risk and commercial needs of both parties.
Product and intellectual-property boundaries should be explicit before collaboration begins.
Success measures, roles, decision rights and timelines should be understood by everyone.
We reference established frameworks and avoid presenting unverified affiliations or endorsements.
The Fair Partnership Standard gives founders and established companies a practical starting point for discussing ownership, decisions, risk and value before problems arise.
Read the standardUse this corporate-startup pilot agreement checklist to define scope, success metrics, responsibilities, payment, data, IP, governance and the final go-or-stop decision.
Read article →Explore the dynamics of corporate-startup collaborations, their benefits, challenges, and strategies for achieving successful partnerships.
Read article →Explore how corporations collaborate with startups to drive growth, boost innovation, and overcome challenges in today's competitive landscape.
Read article →Whether you are a founder or represent an established company, we want to understand what happened and what could make future collaborations safer. Your first message is private and will not be published.