Fair agreements
Contracts and expectations that safeguard both parties without placing disproportionate risk on the startup.
Fair play in innovation
Partnerships where both sides win.
We help startups and established companies build balanced collaborations—protecting ownership, aligning expectations and creating profitable outcomes.
Independent guidanceBalanced agreementsStartup ownership protected
Our mission
Turning the David-and-Goliath dynamic into genuine collaboration.
Corporate-startup partnerships can unlock extraordinary innovation. We work to ensure that different sizes, cultures and negotiating power do not prevent fair, transparent and commercially sound outcomes.
Ownership protection
Clear boundaries around products, intellectual property and customer relationships from the outset.
Market standards
Practical best practices that make corporate-startup cooperation easier to understand and repeat.
How we help
Guidance for every side of the table.
Whether you are protecting an early-stage innovation or seeking a trusted route to work with startups, we help structure the conversation.
For startups and small businesses
- Prepare for corporate due diligence
- Clarify ownership and commercial rights
- Set realistic expectations before signing
For corporations
- Build startup-friendly engagement models
- Reduce cultural and process friction
- Create partnerships that attract strong founders
Our commitments
Trust is built into the process.
We do not publish supporter names or imply endorsements without permission. Our public commitments describe how we approach every collaboration.
Balanced by design
We seek terms that recognize the contribution, risk and commercial needs of both parties.
Ownership stays clear
Product and intellectual-property boundaries should be explicit before collaboration begins.
Transparent expectations
Success measures, roles, decision rights and timelines should be understood by everyone.
Evidence over claims
We reference established frameworks and avoid presenting unverified affiliations or endorsements.
Built on good practice
Raising the standard for collaboration.
Our work supports respected Norwegian frameworks for transparent, fair and mutually beneficial corporate-startup engagement.
Latest insights
Practical thinking for better partnerships.
The Ultimate Guide to Successful Corporate-Startup Collaborations
Explore the dynamics of corporate-startup collaborations, their benefits, challenges, and strategies for achieving successful partnerships.
Read article →Case Studies: How Leading Corporations Leverage Startups for Growth
Explore how corporations collaborate with startups to drive growth, boost innovation, and overcome challenges in today's competitive landscape.
Read article →Why Big Companies Need Startups – And How to Make It Work
Explore how startups drive innovation in large companies, enhancing agility and creativity while fostering successful partnerships.
Read article →Help shape fairer partnerships.
Support the nonprofit mission, follow our work and join a growing community committed to better corporate-startup collaboration.